The published rating of media agencies and holdings Sostav/AKAR 2024 provided information on 101 agencies, whose total turnover last year amounted to 483.8 billion rubles. without VAT.

Alexander Kulikov, First Deputy CEO of the Igronik Group: “The turnover of our flagship Igronik Agency is assessed quite adequately, this happened due to the improvement of the methodology and verification of billings. We are pleased that we demonstrated volume growth above the market. Our exponential upward movement confirms the strengthening of the Russian national block of agencies and is the strongest motivation for the further growth of local groups and alliances.”
In the ranking of media holdings, the buying alliance ADV Igronik still holds third place with billing of 64.3 billion rubles. The leadership went to OMD OM Group (from 2024 - Group 1), the OKKAM group took second place, its budgets reached 105 billion rubles.
Alexander Kulikov: “The hard work of all companies within the ADV Igronik buying alliance led to an increase in billings by one and a half times, maintaining a place among the leaders of advertising holdings was a natural result of our joint efforts.”