The Igronik Group of Companies and the outdoor advertising operator Russ Group of Companies agreed on joint actions to promote Russian-made goods and services and develop marketing strategies for small and medium-sized businesses.

The cooperation agreement was signed by Nikita Pipko, President of Igronik, and Robert Mirzoyan, Executive Director of Russ.

The partnership provides for effective information interaction between companies, as well as the introduction of best practices in a wide range of areas of work.

«Igronik has deep expertise in working with Russian brands, both large and small. The latter are mainly interested in point-targeted advertising, which was previously provided to a greater extent by digital. Before our eyes, the Russ Group is rapidly implementing the digitalization of advertising surfaces in our country, opening the way for Russian advertisers to the comprehensive, federal advertising media. The development of integrated marketing solutions based on technology and innovative promotion strategies is the essence of our partnership with the Russ Group,» says Nikita Pipko, President of the Igronik Group of Companies.

Russ Group already offers support programs for small and medium-sized businesses. In particular, on the platform of algorithmic purchases of outdoor advertising Russ Online The group supports advertisers with small budgets who are ready to place only a few impressions on one billboard: for them, the volume and amount of purchase are not limited – they can purchase the minimum possible number of impressions in any region in which Russ operates.

«The priority for the Russ Group is not only the development of the Russian outdoor advertising market, but also the support of domestic advertisers and brands that include this type of communication in their marketing strategies. The Group implements its own initiatives aimed at promoting domestic business, and is always ready to support the initiatives of colleagues and help strengthen effective communication between Russian companies and their consumers,» says Robert Mirzoyan, Executive Director of Russ Group.