On September 25, the second business discussion of advertising market participants will be held "Post–Consumer Society - what do we believe in and do we believe in at all? STATUS 2024".

Speakers will be: Alexey Tolstogan, CEO of NRA, Robert Mirzoyan, Chief Executive Officer of the combined Wildberries and Russ Company, Nikita Pipko, CEO of the Igronik Group of Companies, Alexey Giyazov, Director of Marketing, Design and Customer Engagement at Alfa-Bank, Elena Melikhova, Director of Marketing and Communications at NSPK JSC, General Director of Sales House EVEREST Vladimir Babkov and Vasily Turovets, Managing Partner of SkyAlliance advertising Group.

Ekaterina Veselkova, CEO of GPM Reklama, and Peter Shepin, Commercial Director of Channel One, will moderate the discussion.

In the first block, the discussion will revolve around new strategies for interacting with consumers. Which is more important - the packaging or the contents? Emotions or a rational approach? What do marketers themselves believe in today and do their beliefs find confirmation in the behavior of the audience?

The central topic of discussion will be e-com. Over the past two and a half years, this business segment has remained the fastest growing sector of the Russian advertising market. Will e-com and retail media take away the audience and budgets from traditional media? How are the budgets for promotion among the major market players being redistributed today? Is the retail media segment capable of working on brand image characteristics? How do advertisers see an effective media platform today? And where is the "Achilles heel" of e-com?

The participants of the "Status 2024" will discuss the shortage of advertising inventory that has persisted in the market for the third year, and what actions key media and sellers can take to stabilize the situation and improve it in the future. They will also present their views on the consumer society of the future and the ways of its technological and social development.

From giant corporations to SMEs, all advertisers compete with each other for the consumer's wallet. And the consumer's life has changed radically. Fintech, e-com, and artificial intelligence have become the daily routine of millions of people, and modern technologies have a tremendous impact on the balance of power in the media industry. Marketers question the usual moves over and over again and look for new approaches. The Igronik Group of Companies, together with the Kommersant Publishing House, once again gathers participants of the advertising market to compare their feelings on key points, share their own expertise and forecasts, find vectors for uniting the industry and speculate visionarily about our common future

- says Nikita Pipko, CEO of the Igronik Group of Companies.