Nikita Pipko told ADPASS which advertising holdings look like a muscular hunting dog, and which are not real players.

Now the Igronik group is a classic communications holding, within which there are specialized companies - agency, buying divisions, digital, analytics and expertise centers, and so on. In this sense, we remain true to the principle that has saved us more than once - to develop in different directions, so that when one sags, the other pulls up. In 2008-2010, we realized that we were focusing on the advertising and communications industry, and by 2023, we wanted to leave only agency practices and advertising services.