For many years, the Igronik Group of Companies has been engaged in the festive decoration of urban infrastructure. Traditionally, Christmas trees in the style of brands can be seen on the streets of Moscow on Christmas Eve.

For many years, the Igronik Group of Companies has been engaged in the festive decoration of urban infrastructure. Traditionally, Christmas trees in the style of brands can be seen on the streets of Moscow on Christmas Eve.

This year, a 16-meter branded Christmas tree of the Igronik itself was lit on Novy Arbat, quotes from New Year's greetings from classics to their loved ones were used in its design. Each letter is stylized according to the handwritten wishes of Leo Tolstoy, Anton Chekhov, Pyotr Tchaikovsky, Vladimir Mayakovsky and Dmitry Shostakovich. The signatures to the letters reveal the context — to whom and under what circumstances the greeting was written.

New Year is a time to share warmth and sincerity. This project is about the power of words that remain relevant through the ages. We hope that the letters of the classics will inspire you to look at the tradition of congratulations in a new way and give ideas for unusual and sincere New Year's wishes to your loved ones.

 The Igronik Christmas tree is decorated with 500 branded balloons, bright Christmas garlands and 20 light logos 1.5 meters long. The letters of the classics are located at the bottom of the Christmas tree on a lightbox fence. 

Our project participates in the expert competition of the best advertising in Russia "Results of the year 2024" from Sostav.ru in the Print/Outdoor category. The stage of the popular vote is now underway – we are voting here! Attention: you can vote every day – the more votes, the higher the chances of winning!