Case study by Perekrestok and Igronik Group of companies: How to Compare the Effectiveness of Advertising in Licensed and Gray Online Movie Theaters

As part of the test, six platforms of two types were compared under the same geo, target audience, and placement format. Pre-rolls were used on desktop and mobile devices with unified creatives that were not used in other media, and the effectiveness was evaluated using media, audience, behavioral, and brand metrics using independent measurement tools.

Read more about the case and results in Adindex: https://adindex.ru/case/2026/01/14/341717.phtml?erid=2Vtzqxgfn8s