Igronik sponsors Big Fish 2026 ceremony

The industry summed up the results of the year at the BIG FISH 2026 ceremony, which took place on February 17 at the METELITSA by LOFT HALL space on Novy Arbat. The award was organized by Sostav, and the event has traditionally become a gathering place for the professional community, where they discuss not only the winners, but also the direction of the advertising market as a whole.

At the end of last year, the publication held its 21st annual "Year in Review" competition, bringing together the opinions of readers and leading industry experts to select the most outstanding advertising cases implemented in Russia. The names of the winners and prize-winners in seven categories were announced at the ceremony, once again turning the event into a comprehensive reflection of the market, ideas, and approaches.

As always, special attention was given to the "Person of the Year" award. This year, the winners were RWB Media Managing Director, Boris Peshnyak, and Media Instinct Group President, Alexey Bakhterov.

It is especially valuable for us that Igronik was one of the main sponsors of the event.